Personalized Mail is highly effective for both PROMOTIONAL and TRANSACTIONAL print communication. Promotional mailings (formerly called Addressed Admail by Canada Post) allow companies to communicate on a one-to-one level with consumers by personalizing a mailpiece with a consumer’s Name & Address (in it’s most simplistic form); or by providing a consumer with customized content which is uniquely printed for them (variable coupons based on their shopping patterns, specific call-to-actions based on the consumer’s data, etc).  Providing customized content, which is relevant to the exact reader, is much more effective than just personalizing an item with their name.

Of course, personalized mailings may also be non-promotional in nature – such as a financial statement, an invoice, a tax slip, or a letter. These types of non-promotional mailings are generally described as being Transactional in nature (also known as Lettermail by Canada Post). Yet, many of the same foundations apply (data is used to personalize the item or make the contents 100% relevant and unique to each consumer).

RDS can help by reviewing the data you have available, and then fully executing a mail campaign to meet your needs and budget (design, data, print, mail, analysis, report).