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DATA-DRIVEN EMAIL MARKETING

Email Marketing is a less expensive approach to customer communication (compared to print), and it comes with its pros and cons. Some businesses prefer email since it may be more environmentally responsible. Others prefer email because dynamic, RELEVANT, content can be sent to each different consumer in an instant without the typical delay of printing & mailing.  Others enjoy the ability to track email delivery, opens, and clicks in real-time, in order to fine tune their message.  Regardless of the reasons important to you, we believe Email should be a part of any marketing or communication mix. As industry veterans with variable data communication and document production, we can leverage your permission based customer data to build appropriate Paper and Paperless communication channels.

There are over 250 different email marketing solutions on the market. They all do more or less the same thing. It may be more important to have a partner you can work with, instead of the most expensive software.

Relevant, segmented email generates 18 times more revenue than general broadcast emails.

US marketing executives believe email alone drives the same amount of revenue as their social media, website, and display ad efforts combined, according to The Relevancy Group.

As of April 2019, the most used email clients are: Gmail=27.8%; iPhone=27.6%; Outlook=9.1%; iPad=8.5%; Apple Mail=7.5%

Full Service Email Marketing

We will build and manage your email campaigns from start to finish (with your input and approvals, of course) so that you don’t have to worry about the details! Whether you want to send B2C or B2B email communications; or whether you are a non-profit or for-profit organization, we will work with you to determine your exact needs and goals and then provide the most cost effective, sensible solution to meet and surpass your needs. You can be involved as little or as much as you wish with your Newsletter, Advertising, Updates, Coupons, etc.

  • Creative design for desktop and mobile
  • Customized and Personalized templates
  • Subscriber and Data management and list segmentation
  • Relevant content
  • Excellent Deliverability, avoiding the spam folder
  • Response analysis (Opens, Clicks, Bounces, etc)
  • Personalized advice and recommendations

Self Serve Email Marketing

For those wishing to maintain all or partial control over their email campaigns, we provide state of the art email design and deliverability tools that you can use, and we provide as much or as little support as you wish.  Whether you are using our PaperlessMail.ca tools, or you wish to use one of our sub accounts at popular services such as MailChimp, ConstantContact, or others, we are by your side.

  • Easy to use website and email tools
  • Creative template design services, or import your own
  • Assistance with your domain setup
  • Deliverability testing and analysis
  • Email activity analysis and reporting

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