It has been proven time and again; sending content to a recipient that is more RELEVANT to them will increase their intention and likelihood to respond. Some forms of database marketing are fairly simple: Placing a Name & Address on a postcard in order for the personalized mail to arrive at the recipient’s mailbox. Other forms are more complex: use a database of past purchases to remind or predict what a customer may be interested in, and then sending them personalized coupons to use at the three retail locations closest to them. And barcoding those coupons with a unique barcode to track their exact usage. The concept is the same, using some form of DATA to increase a consumer’s propensity to BUY or RESPOND to an offer.  We have deployed many programs in this regard, including:

Millions of customers in Canada and the USA are either visually impaired or blind and require some form of reasonable accomodation in order to properly read transactional documents that are sent to them. According to the Royal Bank of Canada, people with disabilities have an estimated spending power of about $25 billion annually across Canada!  RDS provide numerous services to help create or convert your communication items for this audience. In fact, in many provinces and states, this is becoming a mandatory / regulated requirement.  (See The Accessibility for Ontarians with Disabilities Act, or AODA)